HEART STORIES
Discover and craft the five stories that reveal the heart of who you are and what you do.
A 1-2-1 coaching and writing container where we work together to find the right words and stories to put the heart of your business into words.
For heart-led founders who have all the feelings but not the words.
You’re a heart-led founder with a passion for what you do. You want to share what you do with the world and having a meaningful impact with your work.
But finding the words to talk about your work in a way that feels right for you can be challenging.
I’d love to help.
Together, we'll craft your core business message and voice, including your purpose, values, vision, mission, one-line pitch, and unique value proposition, so you can communicate what you do with confidence.
We'll uncover and shape your Five Heart Stories: real, personal stories that show who you are, what you stand for, and why your work matters.
You’ll come away with confidence and clarity in your message and voice. And you'll have stories you can use everywhere: your website, content, conversations, and pitches.
You have the stories. Let’s find the words.
Your 5 heart stories
Origin Story
How did your business come into being and why? This is where you've come from; the experiences that have shaped who you are, and the unique perspective and gifts you bring.
Growth Story
Your challenges and experiences are all part of your story. They shape you, what you’re passionate about, and the way you do things. Your growth stories create empathy, connection, and trust.
Purpose Story
Your purpose stories show your 'why' or core belief. These stories connect with the people who resonate with what you stand for.
Transformation Story
Transformation stories show the impact you create through your work. They could be stories of clients you've worked with or from your own journey.
Vision Story
Your vision invites people to be part of something bigger and gives them a reason to join you. What impact do you want to make through your work?
What does it look like?
Three 90-minute sessions (in person or on Zoom)
Session 1: Story Foundations
We'll create the foundations you need to craft your business messaging and stories: your why, purpose, values, what you do and who you help.
We'll begin exploring your Heart Stories through journaling and workshopping.
Between sessions, I'll ask you to complete a workbook of prompts and questions to help shape your Five Heart Stories. I’ll use your words to create first drafts.
Session 2: Refining Your Stories and Messaging
We'll work through your Heart Stories together.
We'll also refine your core business message (purpose, vision, values, mission, one-line pitch) and voice.
I’ll create final drafts of your stories and messaging for you to approve. These will form part of your Story Bank and Brand Heart documents (see below).
Session 3: Bringing Your Stories to Life
We'll plan how and where to use your Heart Stories and messaging to create the impact you want. This could be on your website, in your content, social bios, presentations, or in conversations.
We'll brainstorm ideas for further content and stories to continue building your Story Bank.
The process includes:
✨ Thoughtful questions and journaling prompts to draw your words and stories out
✨ Workshopping together to piece your story puzzle together
✨ Workbooks to help explore and craft your stories between sessions
✨ Light-touch email support and a shared online space to store and develop your stories
✨ A mix of coaching, creativity, and strategic thinking
You’ll come away with…
Your Story Bank including your five Heart Stories crafted, polished, and ready to use, plus further story and content ideas to continue building your library.
Your Brand Heart document: your purpose, values, vision, mission, why, one-line pitch, USP, and guidance on your tone of voice and vibe.
A plan for next steps. Knowing which story to share where and when.
Confidence to communicate what you do from the heart.
Clarity on your message so you can create content that feels like you without overthinking.
Trust in your voice and your stories.
Who is this for?
Heart-led founders and entrepreneurs who:
Want to stop sounding generic and speak from the heart
Know their work matters but struggle to articulate why
Want to share personal stories but don't know which ones or how
Need clarity on their core message and business story
Want to connect deeply with their people through real storytelling
Cost: £1200
or
Two payments of £600
Add on website revisions:
I'll use your Five Heart Stories and messaging to rewrite your website, so every word sounds like you and connects with your ideal clients.
Your Heart Stories become the foundation of your:
Homepage - your Purpose and Vision Stories
About page - your Origin and Growth Stories
Services - your Transformation Story
All your messaging and calls to action
Cost: £600 for 4 pages (usually home, about, services and contact). Additional pages are £100 each.